Design group Minale Tattersfield has this week launched a new brand, Mintat future brand development – Future Presence, tasked with assessing how brands will develop in response to key potential future trends and influences.
The brand will offer future trend analysis, data mining and analysis, modelling techniques and design services.
“We believe Future Presence is an asset that would be particularly useful to the fmcg market, but could also be applicable for corporate identity work,” says Minale Tattersfield’s new business and marketing manager, Gisela da Rocha.
New clients are likely to be announced in the near future. “It’s early days, but we’ve already had some very positive feedback on Future Presence,” says da Rocha.
The number of staff employed on Future Presence will vary, depending on each individual project. Minale Tattersfield chairman Marcello Minalewill oversee all of the brand’s undertakings.
Says Minale: “We believe that this will offer clients a first class service and cutting-edge advice well into the next millennium.”