Lippa Pearce consistency for TDK

Lippa Pearce has overhauled the packaging for products in TDK’s CD, battery and DVD ranges.

The redesign is an attempt to boost on-shelf appeal and increase design consistency. Rolling out this month, a single style will now be employed on all recording media products.

‘This is the first time TDK will have presented a unified look across its family of products, which will assist brand recognition,’ says a spokesman for TDK.

Lippa Pearce was awarded the business without a pitch on the basis of its previous work.

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