Lippa Pearce has overhauled the packaging for products in TDK’s CD, battery and DVD ranges.
The redesign is an attempt to boost on-shelf appeal and increase design consistency. Rolling out this month, a single style will now be employed on all recording media products.
‘This is the first time TDK will have presented a unified look across its family of products, which will assist brand recognition,’ says a spokesman for TDK.
Lippa Pearce was awarded the business without a pitch on the basis of its previous work.