Collectiva rebrands luxury serviced apartments group

Collectiva creative director Francesco Nerici has led the rebrand of the Cheval Group of luxury serviced apartments as Cheval Residences.

Nerici says he has been working with the Cheval Group for around five years, and began work on this project around a year ago.

Cheval Residences comprises seven properties in London, which are being rebranded under one umbrella identity, which will launch on 16 June.

The new logo for Cheval Residences has been designed by illustrator Chris Mitchell, who also worked on the Bafta and Guinness logos.

The group’s properties are also being renamed as part of the project, and a strapline will appear under each property name stating its location.

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