The South Bank Centre has called in Wolff Olins to redesign its corporate identity for the first time in a decade following an extensive pitch process, as revealed exclusively in Design Week.
The organisation selected the consultancy this month after whittling down a long list to groups which were thought to include: Atelier Works, Pentagram, Cartlidge Levene, North and The Partners (DW 2 December 2004).
‘We have appointed Wolff Olins to the project,’ confirms Anne Hynes, commercial manager at the South Bank Centre.
Wolff Olins will be tasked with creating a new-look corporate identity to brand all the art and cultural centres located throughout the South Bank area. These consist of: the Royal Festival Hall, Queen Elizabeth Hall, Purcell Room and Hayward Gallery.
The design details are being kept under wraps, but the identity is expected to launch in March 2006. The challenge will be to create a coherent identity from potentially disparate elements.
This is the first time the South Bank Centre has reviewed its identity, which was created by CDT Design ten years ago.
The redesign supports architect Allies and Morrison’s £71m refurbishment programme of the Royal Festival Hall. Building work is expected to commence in July (DW 22 April 2004).
Landscape architect Gross Max and lighting consultant Speirs and Major Associates are both carrying out design projects for the area surrounding the Royal Festival Hall. This work includes Festival Square and River Link Square, the area between the Royal Festival Hall, Hayward Gallery and Queen Elizabeth Hall.