AKA takes campaign to heart

Andrew Kellard Associates has designed promotional material based on an NHS report on heart disease prevention, which launches this week.

The report, by the National Institute for Clinical Excellence, is part of a campaign by medical devices manufacturer Guidant UK.

Guidant wants to persuade the medical profession to fit cardioverter defibrillators in patients, which the report says is the most effective way of preventing death by the disease. Guidant is one of a number of manufacturers of the device.

AKA won the work without taking part in a pitch.