New vision for Big Brother identity

Channel 4’s hugely successful contestant show Big Brother hits the nation’s screens again this summer, featuring an identity by Foundation 33.

The group was appointed two months ago after a seven-way paid creative pitch against unnamed rivals. Foundation 33 has been tasked with creating the Big Brother identity, which will be applied to all onand off-air marketing material for the new series, as well as an “audio” identity.

The design brief was vague, says Foundation 33 partner Daniel Eatock, but the identity had to reflect the show’s Orwellian sense of concealment visually, typified by the hidden cameras around the house.

The logo features an eye obscured behind horizontal lines. Eatock claims it is particularly effective on posters, where the eye is almost entirely distorted. “The identity echoes the content of the show,” he adds.

An audio version of the logo, for use on the radio, features a series of repetitive noises, intended to “overload the senses”, says Eatock.

The show’s website, at www.channel4.com/bigbrother,has been created by Victoria Real, which designed the site for the first series. The site will employ a larger news team to react to the 24-hour breaking news from the Big Brother house as it happens, says website executive producer Paul Thornton-Jones.

The website launches at the same time as the show.

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