Placing Tastes uses a Dew Gibbons recipe

Dew Gibbons has created the identity for bespoke gastronomic events organiser, Placing Tastes, which launches in two weeks.

The consultancy was appointed earlier this year on the strength of previous work with the client, including the brand identity for Placing Tastes’ sister cookery holiday company, Tasting Places. Dew Gibbons is designing direct mail for the company as well as a corporate logo, for a five-figure fee.

Placing Tastes organises bespoke corporate trips to unusual locations and provides high quality food and wine for consumers. Venues include the Tivoli Monastery near Rome and the Wallis Collection in London.

The identity is designed to show Placing Tastes’ personal service and attention to detail, says Dew Gibbons creative director Shaun Dew. “[The logo] is the opposite of stuffy and traditional,” she says. “We want to reflect the company as being stylishly different.”

The company’s target audience is primarily large city firms “looking for an exceptional connoisseur experience”, Dew adds.

Meanwhile, Dew Gibbons has created the House of Fraser annual report, which features an A to Z of the fashion and beauty retailer’s brands. The report also features photography by Laurie Evans.

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