The Creative Cake keeps a hold on Ann Summers’ rebrand of website

Further to your article in Design Week about the Ann Summers re-branding project (DW 26 April).

I’d like to set the record straight and inform you that Ann Summers is not seeking an on-line design consultancy for the Ann Summers re-branding project as published in your News section.

Ann Summers has already appointed Newcastle-upon-Tyne digital media group The Creative Cake to work on the project. Ann Summers has been working with The Creative Cake very successfully on Annsummers.com for a number of years.

Thank you to the hundreds of consultancies which wrote to Ann Summers offering their services, but I’m afraid the account is not up for grabs.

Rebecca Franklin

Marketing and business development executive

Ann Summers & Knickerbox

rebecca@annsummers.com