Online boutique for ‘stylish dogs’ launches

Poochie Amour, an online boutique for ‘stylish dogs’, launches this month at www.poochieamour.com, with identity, packaging, Web design and promotional materials designed by Allies. The marque – a ‘pastiche of 1950s black and white chic, with an urban edge’ – was created with lettering artist Ken Wilson to be adaptable for future products and potential licensing deals.