London new media design specialist AKQA has created an interactive, multimedia presentation for German car giant BMW. The presentation, which is destined to clock up some serious mileage at next week’s Birmingham International Motor Show, is designed so that users can look at BMWs from every angle, inside and out, and try out different colours and other options. AKQA’s creative head James Hilton was responsible for the design team.
This year’s competition invited designers in training to revamp the cover of three well-known books across adult fiction, adult non-fiction and children’s literature.
The new branding centres upon a dynamic R logo, which intends to evoke the “gestural quality of a dancer in motion”.
The UK-based social organisation has a new name, five-year strategy plan and “dynamic, moving identity” system.
As part of our coverage of 2022’s graduate season, we’re talking with a selection of graduates from around the UK about their work, practice and future plans.