London new media design specialist AKQA has created an interactive, multimedia presentation for German car giant BMW. The presentation, which is destined to clock up some serious mileage at next week’s Birmingham International Motor Show, is designed so that users can look at BMWs from every angle, inside and out, and try out different colours and other options. AKQA’s creative head James Hilton was responsible for the design team.

Start the discussionStart the discussion
  • Post a comment

Latest articles