Cookie Monster may be about to invade all aspects of our lives, from toothbrushes to T-shirts, if Tania Ostroumoff has her way. Ostroumoff is creative director at The Licensing Company, organiser of a new merchandising launch for Channel Four’s Sesame Street. She and her team are responsible for new lettering and design concepts featuring Sesame Street’s creatures in various poses. ‘The idea is to show the different ways in which design can be used – on the back of kids’ denim jackets, on rubbers, on cups,’ Ostroumoff says. Independent and high street retailers will be approached to use the concepts as a basis for merchandise.

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