Cookie Monster may be about to invade all aspects of our lives, from toothbrushes to T-shirts, if Tania Ostroumoff has her way. Ostroumoff is creative director at The Licensing Company, organiser of a new merchandising launch for Channel Four’s Sesame Street. She and her team are responsible for new lettering and design concepts featuring Sesame Street’s creatures in various poses. ‘The idea is to show the different ways in which design can be used – on the back of kids’ denim jackets, on rubbers, on cups,’ Ostroumoff says. Independent and high street retailers will be approached to use the concepts as a basis for merchandise.
Trademarks have been logged for the brand name Internacional Club De Futbol and an associated club crest.
Independent family brewer Badger has undergone a brand redesign, shifting the focus on to their local heritage, with the help of BrandOpus design agency. Founded in 1777, the brewery owned by
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to