Mercury calls on Pentagram

Mercury Communications has chosen Pentagram as its design management company. The London consultancy will oversee the work of Mercury’s 17-strong design roster.

According to Mercury marketing services manager Dominic Owens, Pentagram and four other companies were involved in a credentials pitch for the job. All were recommended by client advisory agency EDR.

“I was very influenced by Pentagram’s work on Boots brands. I wanted to copy this,” says Owens. And Pentagram partner John McConnell, also consultant for Boots, will mastermind the project.

Mercury wants Pentagram to “review all literature and talk to design consultants about putting our brand values into print, so all the literature looks like it’s from the same family,” says Owens.

The 17 consultancies are: Aligrafix; Axon Publishing; Craik Jones; Dragon International; Forster Cavendish; IMP; Lapot; Lowe Direct; PDC Design Consultants; Powerhouse Design; Quadraphics; Reprographics; Revolution; Siegel & Gale; Stafford Long & Partners; The Team and TMW.

Meanwhile, The Identica Partnership has designed its second logo (pictured) for mobile phone service One 2 One, owned by Cable and Wireless and US West International, which has shares in Mercury Communications.

One 2 One was originally called Mercury One 2 One, and Identica redesigned its identity last year. Jones Knowles Ritchie designed the original identity in 1994.

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