The Patent Office has cut the fees payable for additional types of trademark from 125 to 50 per class, due to the increased demand for registration since the 1994 Trademarks Act. The act broadened the definition of what could be registered as a trademark, making it possible to register 3D shapes, colours and even sounds or smells as long as they are distinctive to the goods or services offered. As a result, applications to the Patent Office have risen by 44 per cent, from 30 652 in 1994 to 44 220 in 1995.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.