The Patent Office has cut the fees payable for additional types of trademark from 125 to 50 per class, due to the increased demand for registration since the 1994 Trademarks Act. The act broadened the definition of what could be registered as a trademark, making it possible to register 3D shapes, colours and even sounds or smells as long as they are distinctive to the goods or services offered. As a result, applications to the Patent Office have risen by 44 per cent, from 30 652 in 1994 to 44 220 in 1995.
The new design work aims to reconnect us with nature at a critical time for biodiversity around the world.
We speak to both mentors and mentees to find out what benefits mentorship programmes offer, and how to get the best out of them.
Financial payments company Square was set up by Twitter founder and ex-CEO Jack Dorsey in 2009, and will now be known as Block.
The move aims to create a new agency model, according to the marketing group, specifically designed to help brands in a “dynamic media environment”.