A revolutionary bicycle lock created by UK designer Paul Hewitt has attracted the attention of Europe’s largest bicycling manufacturer, Axa-Basta. Hewitt is meeting the company in France this week to discuss licensing and supply in five major European markets. The Recoil Security Steering Lock works by immobilising the bicycle’s steering mechanism, making it impossible to ride. Fitted to the bike’s ‘headset’, the lock disconnects the handlebars from the front wheels when its key is turned. Hewitt won a Millennium Product Award for his earlier design, the Recoil Suspension Seat Post.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.