Addiction has created animated text and ‘paper-style’ screen graphics for a television ad to promote Idlewild’s current album, The Remote Part. Originally released in July, the album is the subject of a fresh publicity drive by record company Parlophone. The design illustrates the band’s emphasis on lyrical content, says Addiction designer Andy Martin. The commercial is first broadcast on 27 October and may run until Christmas.
The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.
This year’s results follows a downward trend in popularity for creative subjects both at schools and universities.
The latest announcements also include a “multi-sensory” exhibition inspired by the sea at Oxo Tower Wharf.
As part of our series looking at jobs in design studios, we speak to Pip Fazakerly, developer at virtual reality and 3D design firm Framework Creative, about animating virtual spines,