Addiction has created…

Addiction has created animated text and ‘paper-style’ screen graphics for a television ad to promote Idlewild’s current album, The Remote Part. Originally released in July, the album is the subject of a fresh publicity drive by record company Parlophone. The design illustrates the band’s emphasis on lyrical content, says Addiction designer Andy Martin. The commercial is first broadcast on 27 October and may run until Christmas.

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