Addiction has created animated text and ‘paper-style’ screen graphics for a television ad to promote Idlewild’s current album, The Remote Part. Originally released in July, the album is the subject of a fresh publicity drive by record company Parlophone. The design illustrates the band’s emphasis on lyrical content, says Addiction designer Andy Martin. The commercial is first broadcast on 27 October and may run until Christmas.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.