Lexus launches a brand experience film at this year’s Paris Motor show, created by BBC MediaArc. The five-minute film will be applied across a range of platforms, including 8m-wide projector screens, video monitors, films, games, interactive touchscreens, Web and print material.
The identity for the neighbourhood centres around a graphic “R” logo, which the studio says is designed to “almost disappear” when applied.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.
Developed by Vitamin London, the typeface uses letterforms taken from protest posters found at Black Lives Matter demonstrations.
The bottle will be made from sustainably sourced wood, and will debut with the Johnnie Walker whisky brand in 2021.