Lexus launches a brand experience film at this year’s Paris Motor show, created by BBC MediaArc. The five-minute film will be applied across a range of platforms, including 8m-wide projector screens, video monitors, films, games, interactive touchscreens, Web and print material.
This year’s set pieces explore the future of sustainable materials, the possibilities of AI and how climate anxiety can be channelled into something more positive.
Its new permanent exhibition, Science City 1550—1880, tracks London’s development as a centre for scientific learning and situates visitors in the city’s history.
From designing Facebook Messenger to creating the fantasy world of Game of Thrones, these are the must-see talks at this year’s festival.
The new look was designed by London-based consultancy Deep and takes inspiration from the brand’s “British heritage and pioneering spirit”.