Enviros sustains Identica revamp

Environmental consultant Enviros launches a revamped corporate identity designed by Identica next week, as the company seeks to consolidate its six companies under one marque.

Enviros, which lists Asda, Cadbury Schweppes, Ford, Heinz and Kodak among its customers, offers advice and consultancy services to businesses that have been compelled or chosen to improve sustainability.

The revamped identity will be applied across stationery, marketing material, proposal documents and the company’s website. Identica has also created a strapline – today’s business tomorrow’s world – and an image library for the company.

According to Enviros marketing director Nigel Clark, the revamp aims to consolidate the company’s identity following a period of acquisition in the late-1990s.

The company is also changing the focus of its corporate positioning to a ‘more positive’ one, he says.

‘We evaluated the messages we were putting out and realised we’re trading off negative messages about the state of the environment rather than positive messages of what we can do to help,’ says Clark.

Identica creative director Chris Riley says the consultancy has created a yellow diamond symbol, traditionally used to attract attention and deliver warnings, to ‘overturn convention and present positive messages’.

Identica was appointed following a two-way creative pitch against undisclosed groups.