Traidcraft swaps to new identity

Gardiner Richardson has revamped the corporate identity for fair trade organisation Traidcraft, as the company looks to build its profile and promote its £3m share offering.

The Newcastle consultancy has created a brand and style guide and introduced a ‘vibrant yellow’ as a primary colour, according to Gardiner Richardson creative director Mike Pinkney.

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The best talks to catch at D&AD Festival 2018

Returning to East London’s Old Truman Brewery, this year’s D&AD Festival boasts a line-up of speakers that includes graphic designer Craig Oldham and Pentagram’s Naresh Ramchandani. Here, we pick out