Vodafone rings in Live! service

Vodafone will launch Live!, its range of multimedia services, at the end of the month, with an identity and branding by Enterprise IG.

A Vodafone spokeswoman confirmed Enterprise IG’s involvement and said further announcements would be made next week. Other groups have been involved in the launch, notably on point-of-sale strategy, but the spokeswoman declined to confirm names.

Live! customers will be able to take photos, send and receive multimedia messages and download games via their mobile phone.

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