Madame Tussauds appointed Pearlfisher on Monday to develop its new logo.
The consultancy won a paid creative pitch against The Formation. Minale Tattersfield & Partners and Quantock had taken part in an earlier stage of the pitch (DW 24 July 1998).
Client marketing project manager Helen Mason was unavailable to comment on the appointment.
Design management specialist FranÃ§oise Jollant Kneebone has been appointed as director of Paris industrial design school ENSCI. Kneebone has been design manager of Louis Vuitton.