Springpoint has created the identity for RHM Foodservice, the company formerly known as McDougalls Catering Foods, which is owned by RHM.
McDougalls’ background was in flour-based catering mixes, but it had moved into supplying the foodservice industry with a range of brands from other RHM companies and under licence.
The consultancy has applied the RHM Foodservice marque, which went live last week, across stationery, sales literature, vehicle livery and a new website, also designed by Springpoint.
Springpoint’s new McDougalls logo is launched officially on 1 October.
“In light of what the business is today, it made sense to create a new corporate brand and to refocus the McDougalls brand where its strengths lie,” says a Springpoint spokeswoman.