Design Matters 96, a two-day programme of seminars in the north of England aimed at business people, has been postponed because it failed to attract its target audience.
While members of the design community were keen to attend the event, local design buyers showed less interest.
“You can get designers to come to anything but we are not in the business of talking to designers,” says Roger Standen, director of Design Dimension, the charity co-ordinating Design Matters. “We need to inspire the people who use design but do not get passionate about it,” he adds.
The programme has now been restructured to cater better to business people and is set to run over nine or ten months in the form of one-off evenings and events in various northern cities.
The event, which in the main will have the same speakers, hopes to get sponsorship, says Standen.