Siebert Head is working with analysts from ID Magasin on developing a new consumer tracking system. The system is called PackTrack and monitors consumers’ choices using a combination of covert in-store camera surveillance, individual interviews with consumers at point-of-purchase and subsequent eye-tracking tests. The system “builds a detailed profile of the precise factors which influence the process of choice and selection,” says a spokeswoman for both groups. PackTrack will be offered to Siebert Head clients as an additional service.
Publishing house Standards Manual’s latest release is a monograph to celebrate the 60th anniversary of the US consultancy, which features work such as Harvard University Press’ rectangle-based logo and the
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.