Siebert Head is working with analysts from ID Magasin on developing a new consumer tracking system. The system is called PackTrack and monitors consumers’ choices using a combination of covert in-store camera surveillance, individual interviews with consumers at point-of-purchase and subsequent eye-tracking tests. The system “builds a detailed profile of the precise factors which influence the process of choice and selection,” says a spokeswoman for both groups. PackTrack will be offered to Siebert Head clients as an additional service.
The new design work aims to reconnect us with nature at a critical time for biodiversity around the world.
We speak to both mentors and mentees to find out what benefits mentorship programmes offer, and how to get the best out of them.
Financial payments company Square was set up by Twitter founder and ex-CEO Jack Dorsey in 2009, and will now be known as Block.
The move aims to create a new agency model, according to the marketing group, specifically designed to help brands in a “dynamic media environment”.