Siebert Head is working with analysts from ID Magasin on developing a new consumer tracking system. The system is called PackTrack and monitors consumers’ choices using a combination of covert in-store camera surveillance, individual interviews with consumers at point-of-purchase and subsequent eye-tracking tests. The system “builds a detailed profile of the precise factors which influence the process of choice and selection,” says a spokeswoman for both groups. PackTrack will be offered to Siebert Head clients as an additional service.
Developer Zach Lieberman and artist Molmol Kuo have launched an app that lets users create typography and graphics in their surroundings by using augmented reality technology.
The organisation, which gives the public access to hundreds of privately-owned houses and gardens across the UK, is looking to raise awareness, boost memberships and reveal itself as the UK’s
The celebrated American graphic designer Milton Glaser has compiled a book of over 400 of his posters from the last six decades. We speak to him about the new publication,
Charity New Story and construction company Icon have worked together to create a home using 3D-printing, an “affordable” and “fast” alternative to traditional house-building methods.