Siebert Head is working with analysts from ID Magasin on developing a new consumer tracking system. The system is called PackTrack and monitors consumers’ choices using a combination of covert in-store camera surveillance, individual interviews with consumers at point-of-purchase and subsequent eye-tracking tests. The system “builds a detailed profile of the precise factors which influence the process of choice and selection,” says a spokeswoman for both groups. PackTrack will be offered to Siebert Head clients as an additional service.
Despite the Government’s focus on science, creative jobs are far less likely to be automated in the future – so why is the arts faculty being neglected in schools? asks
A survey by recruitment agency Aquent/Vitamin T has found that 96% of creative and marketing professionals will leave a job within five years, citing the main reason as lack of
Production company Noah Media Group is behind the opening titles, animations and on-screen graphics for this year’s World Cup – we speak to art director Kim Teddy about how traditional
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