A new FT management report into the business implications of the new trade marks laws has been launched this month. The report, called Trade Mark Management: Developing, protecting and maintaining brands, “translates the legal complexities into essential management practice”, says a report spokeswoman. Priced at 305, it is illustrated with case studies and is written for non-legal people. Issues covered include trade mark registration procedures in the UK, Europe and overseas; remedial advice on trade mark abuse, including a review on “passing off” and unfair competition; and the creation of new brands, including how to choose an effective trade mark and how to market it through licensing, franchising, character and brand merchandising. The report is available from FT Newsletters & Management Reports on 0171-896 2325.
Developer Zach Lieberman and artist Molmol Kuo have launched an app that lets users create typography and graphics in their surroundings by using augmented reality technology.
The organisation, which gives the public access to hundreds of privately-owned houses and gardens across the UK, is looking to raise awareness, boost memberships and reveal itself as the UK’s
The celebrated American graphic designer Milton Glaser has compiled a book of over 400 of his posters from the last six decades. We speak to him about the new publication,
Charity New Story and construction company Icon have worked together to create a home using 3D-printing, an “affordable” and “fast” alternative to traditional house-building methods.