A new FT management report into the business implications of the new trade marks laws has been launched this month. The report, called Trade Mark Management: Developing, protecting and maintaining brands, “translates the legal complexities into essential management practice”, says a report spokeswoman. Priced at 305, it is illustrated with case studies and is written for non-legal people. Issues covered include trade mark registration procedures in the UK, Europe and overseas; remedial advice on trade mark abuse, including a review on “passing off” and unfair competition; and the creation of new brands, including how to choose an effective trade mark and how to market it through licensing, franchising, character and brand merchandising. The report is available from FT Newsletters & Management Reports on 0171-896 2325.
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