Dew Gibbons has created the packaging for Diet Coke with Lemon, a brand extension of the Coca-Cola soft drink, which goes on shelf in June. The design combines stylish, adult personality and the clean look and feel of Diet Coke’s branding with an added vibrancy and sparkle, says Dew Gibbons designer Jacqui Owers.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.