Still Waters manages MHA image

Still Waters Run Deep has been appointed to create an identity, website and print material for public sector management consultancy MHA.

Ideas for a name change will also be part of the job. The fee for the work is yet to be finalised, but is expected to be in the region of £30 000, says SWRD managing and creative director Anita Brightly-Hodges.

The brief involves ‘giving MHA a strong visual story to support its growth and development and to help recruitment’, says Brightly-Hodges.

‘Big players like KMPG are now seeking new business opportunities in the public sector. The identity work needs to show that MHA can hold its own against the big five consultancies and make the competition sit up and take notice,’ she says.

Brightly-Hodges will provide creative direction on the project, working with designers Marie Venstead and Mary Meiring.

The consultancy won the work following a four-way pitch at the end of last week and the project is due to be completed by the beginning of May, says Brightly-Hodges.

MHA acts as an adviser to local and national Government departments and other agencies on policy areas including health, crime and regeneration.