English Heritage has appointed Aqueduct to revise its brand guidelines, as part of plans to achieve more visual consistency across the organisation.
The consultancy won the branding project following a four-way pitch against OpenMind SDS, The Open Agency and ThreeSixZero. The shortlist was streamlined from an initial pool of 12 consultancies.
Aqueduct will ‘revisit’ the colour palette and typography for English Heritage. It will also look at ways of applying the brand and photography across the organisation’s marketing and communication material, says marketing director Dan Wolfe.
‘English Heritage has been developing organically, and the new-style guide will help achieve consistency across the brand,’ he adds.
Aqueduct will start producing the new guidelines immediately.
Last week, English Heritage issued a rallying cry to save traditional traffic direction signs under threat from neglect. It is campaigning local authorities to take the matter into their own hands and encouraging groups to carry out audits of fingerposts in their areas. However, English Heritage will not be contributing directly to the funding for the project (DW 4 August).
English Heritage’s long-anticipated new visitors and access facilities at Stonehenge, designed by architect Denton Corker Marshall, was refused planning permission at the end of last month.