Screen branding for Belgacom TV’s national football television coverage in Belgium this season has been designed by BBC Broadcast. It launched last Thursday across five channels. The branding, which also kicks off Belgacom’s move into broadcasting, is centred on a white football expanding into a sequence of action highlights, surrounded in the air by the ball’s hexagons. ‘The aim of the visual brand is to encompass and enliven the excitement involved in national football by developing a range of stings and sequences that clearly brand the coverage,’ says BBC Broadcast creative director Jane Fielder.
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.
The WC2018 predictor lives as a website and Instagram feed, displaying a number up to 100 for each country that indicates how well it’s likely to perform in the tournament.
Glasgow-based studio Tangent has created the campaign imagery for this year’s Edinburgh International Book Festival.
Spending too much time scrolling has been found to have negative effects on mental and physical health, with social media use shown to increase anxiety and depression in young people.