Screen branding for Belgacom TV’s national football television coverage in Belgium this season has been designed by BBC Broadcast. It launched last Thursday across five channels. The branding, which also kicks off Belgacom’s move into broadcasting, is centred on a white football expanding into a sequence of action highlights, surrounded in the air by the ball’s hexagons. ‘The aim of the visual brand is to encompass and enliven the excitement involved in national football by developing a range of stings and sequences that clearly brand the coverage,’ says BBC Broadcast creative director Jane Fielder.
Music has created a new look that aims to unify the brand, using a monochrome colour palette and a bracket framing device derived from the existing logo that lets imagery
As part of our series on design in 2019, Miraphora Mina, co-founder at design studio MinaLima, looks at what will happen in graphic design over the next 12 months.
Michael Johnson, founder at studio Johnson Banks, discusses whether the new branding, which drops the Mastercard name and keeps only its two overlapping red and yellow circles, will work better
The Pentagram partner created the identities of both Fantastic Beasts films, as well as the overarching brand for the Wizarding World, which encompasses the Harry Potter and Fantastic Beasts franchises.