A consultancy in Cambridge has come up with a cunning way of publicising its change in name. The change, more of a protracted tweak really, has been conveyed artistically by the group’s designers. Borrowing something from a well-known pop icon, the elongated nomenclature Precept Integrated Design and Marketing makes its debut on the consultancy’s quirky Christmas cards.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of