Lingerie retail chain Knickerbox has unveiled its new 20/20-designed store format at three railway stations, London’s Victoria and Waterloo stations and Brighton. The consultancy was appointed to the project earlier this year (DW 30 May). Managing director Rune Gustafson says a brief to develop a more feminine and tactile brand image has led the group ‘to create a store for women designed by women’. A ‘magazine style’ has been employed to help the communication of product information. The format will be rolled out to a further group of stores next March.
Designed by Siemens Mobility, the Inspiro boasts in-train air conditioning and will consume 20% less energy than the existing fleet from the 1970s.
As part of our IWD 2021 coverage, EAT founder Renata Amaral Morris discusses embracing difference and what stopped her and her business partner Gabriel Seibel from it doing it sooner.
As part of our IWD 2021 coverage, four more women discuss their tip for working solo, from avoiding the “side-hustle” mindset to catering your portfolio and communicating properly with clients.
As part of our IWD 2021 coverage, four women discuss their tips for working alone, from reinvesting in yourself, to being prepared for dry spells and staying motivated.