Lingerie retail chain Knickerbox has unveiled its new 20/20-designed store format at three railway stations, London’s Victoria and Waterloo stations and Brighton. The consultancy was appointed to the project earlier this year (DW 30 May). Managing director Rune Gustafson says a brief to develop a more feminine and tactile brand image has led the group ‘to create a store for women designed by women’. A ‘magazine style’ has been employed to help the communication of product information. The format will be rolled out to a further group of stores next March.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.