Brief

Lingerie retail chain Knickerbox has unveiled its new 20/20-designed store format at three railway stations, London’s Victoria and Waterloo stations and Brighton. The consultancy was appointed to the project earlier this year (DW 30 May). Managing director Rune Gustafson says a brief to develop a more feminine and tactile brand image has led the group ‘to create a store for women designed by women’. A ‘magazine style’ has been employed to help the communication of product information. The format will be rolled out to a further group of stores next March.

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