Pearlfisher aids DBA recruitment

The Design Business Association’s drive for new members is to get underway before Christmas, with new literature created by Pearlfisher.

The consultancy was briefed to reflect the changing values of the DBA. “We need to attract new members to ensure we have a wealth of talent upon which to draw for the future leadership of the association and… ensure that the DBA continues to embrace all facets of the design industry,” says DBA chief executive Ian Rowland-Hill.

Pearlfisher’s solution is a range of literature using a bright colour palette and three “cut-out” people to create wit.

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