Smith snaps DBA victors gunning for D&AD lead

We’ve received visual evidence of what Innocence creative director Mark Smith was up to during the DBA Design Effectiveness Awards.

Snapping the winners (Start Design pictured) showing their new pride and joy emblazoned with a ‘My other award’s a Yellow Pencil’ sticker! Already seen in British Design & Art Direction’s advertising, the theme has now gone all Dennis Pennis interactive.

Is there a prize for being a cheeky chancer?