Birthday cake from The Partners

The Partners has retained the existing corporate colours, but introduced a ribbon-tied store into the 150th anniversary identity for department store Harrods.

The celebratory makeover will replace the client’s current logo on all material for a year. It will be launched on Sunday, with a firework display at the store in London’s Knightsbridge to mark the occasion.

The Partners has also created a leaflet outlining the history of the store to accompany the launch. The Harrods in-house design team has created additional literature for the birthday celebrations.

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