March launch planned for new DCMS identity

The Department for Culture, Media and Sport has hinted that its new identity could appear for the first time in its annual report, due to be released in March.

CDT Design was this week appointed to create the department’s annual report, after a four-way proposal pitch against unnamed consultancies. CDT designed the client’s inaugural report last year and has also created the new identity.

“There is a good chance that the new identity will appear in the annual report… it will appear for the first time in the next couple of months,” says a DCMS spokesman.

The annual report is likely to be released towards the end of March. It will focus on issues including education and training, employment and social exclusion. It will be written by staff within the department.

The DCMS has decided to unveil the new identity gradually, to avoid a repeat of the bad publicity given to the initial concepts, when they were leaked last October (DW 22 January).

The spokesman says CDT has been given a “broad brief, to create a relatively abstract design that can represent the wide range of our remit”.