Applied Information Group has completed its branding and wayfinding brief for Vancouver’s transport system Trans Link. The signs, maps and network diagrams are being rolled out across the bus and train network, in time for the Winter Olympics, which the city is hosting this year. Trans Link is expecting user capacity to double across Greater Vancouver during the event, and AIG says it has attempted to reflect local culture in its branding and designs.
The campaigning organisation, which comprises over 10,000 members, needed an identity that would align it in the modern cultural landscape.
The Parisian illustrator is well-known for her playfully proportioned women and colourful characters — but where does this style come from?
The app has been given a new visual identity in an attempt let customers order food and drink while maintaining social distancing.
We speak with Usha Raghavachari, director of D-Ford’s London innovation lab, about human-centred design, getting to know customers in forensic detail, and calling “babies” ugly.