Dover’s cliffs take on Land

Land Design Studio has won a five-way unpaid creative pitch for the partial redevelopment of Dover’s White Cliffs Experience.

The project will have a budget of around 700 000 and is focused on the Roman section, with a”living reconstruction” of the garrison, says a Land spokesman.

Land is working with fellow creative consultancy Words and Ideas on the interactive displays and what the spokesman terms as “powerful visual effects”.

Brennan & Whalley, which has previously done some work on the White Cliffs Experience, was among those who pitched unsuccessfully. But the group is working for the client, Dover District Council, on the display at an adjoining site of an ancient boat unearthed in an archaeological dig.

The White Cliffs pitch list also included Event, Ideas and Media Projects International.

The redesign is due to be implemented by early 1997.