Italian pasta brand Buitoni has announced a design roster for the Italian market of two consultancies: Dragon International and local group Studio Brek.
The announcement coincides with NestlÃ©’s launch of Buitoni Fresco, packaged fresh pasta, with pack design by Dragon International.
The range was launched on to the Italian market before Christmas and demand has already out-stripped supply, says Dragon creative director Greg Vallance. Buitoni Fresco is now being distributed nationally and there are “potential long-term European plans” for it, Vallance says.
A Buitoni range of main dish accompaniments, also designed by Dragon, was introduced in conjunction with the fresh pasta.