I am writing to comment on the article “Scottish council sparks anger over free-pitching” (DW 15 December 1995).
Fife Council’s remark “We’re not here to support designers,” would seem a little at odds with its Draft Corporate Values Statement which was enclosed with the brief for the corporate identity project. This states “… the private sector is vital to the well-being of the people of Fife. Wealth creation by the private sector is important not only for the direct employment which it generates but also because of the income which is generated to support the public sector. The council will [also] be mindful of its own actions and the effect which these can have on the costs of private sector operations.”
Crombie Anderson, a Fife-based graphic and product design consultancy, was invited to free-pitch against 20 other agencies, schoolchildren and council employees. A shortlist was to be “cherry picked” and a public phone-in vote used to choose the winning identity.
This selection method is belittling of the Scottish design industry and costly to private sector companies which take part.
Perhaps the sentiment on the private sector in the Corporate Values Statement should be deleted?
Fife KY12 7HU