London consultancy Aboud-Sodano has designed Paul Smith’s new Spring/ Summer catalogue. Using the poolside as its setting, the glossy brochure reflects the kitsch, colourful nature of Smith’s latest male and female clothing collection, which features outsize flower prints, garish checks, micro-bikinis and 1970s-inspired scarves. The new book features photography by Miles Aldridge, including Scottie dogs sipping from multi-coloured cocktails and identical red-haired boy twins. Designed by creative director Alan Aboud, the catalogue launches this week.
We talk to the multi-faceted designer about leaving Poke after 18 years, his future projects and the race to recreate the hamburger.
Faced with less students studying creative subjects at A Level and undergraduate tuition fees on the rise, D&AD senior foundation manager Hilary Chittenden is calling on the design industry to
The new identity is built around the notion of “Welsh spirit” and features an updated dragon design inspired by “chiselled rock and slate”.
PepsiCo’s former design director of global beverages Paul Woodvine is now managing creative director at design consultancy Vault49. Here he shares his best tips on standing out and finding the