London consultancy Aboud-Sodano has designed Paul Smith’s new Spring/ Summer catalogue. Using the poolside as its setting, the glossy brochure reflects the kitsch, colourful nature of Smith’s latest male and female clothing collection, which features outsize flower prints, garish checks, micro-bikinis and 1970s-inspired scarves. The new book features photography by Miles Aldridge, including Scottie dogs sipping from multi-coloured cocktails and identical red-haired boy twins. Designed by creative director Alan Aboud, the catalogue launches this week.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.