British Milk, the national milk co-operative formed by the proposed merger of Axis and Scottish Milk, will approach design groups to create its identity in early February once members have approved the deal.
According to an Axis spokesman, British Milk, which has yet to be confirmed as the company name, will approach design groups that have worked with Scottish Milk and Axis in the past, as well as consider other consultancies. No discussions have yet taken place.
“Any pitch process will probably be on a more informal basis,” he adds.
Scottish Milk chairman John Duncan says that the deal will result in a single business operating across Britain for the first time, creating the largest dairy farmers’ co-operative in the UK, which will be worth around £400m.
British Milk’s target is predominantly business-to-business customers, including farmers, who own the co-operative, and dairies. The company will start trading in April.