Brand designers beware. Design Week’s on-going crusade against trite, concocted company names has received the full backing of a new irreverent website.
Enormicom.com explains how to create a digital company name, logo and strapline that will ‘differentiate brands suffering from an e-dentity crisis’ in 18 easy satirical steps.
Using Enormicom’s patented Image Bucket Program and Nametron 3000 systems, users can create a Singular Cohesive Action Moniker, or SCAM. The demonstration name the computer selects for visitors is Similant – sound familiar? – and its strapline: ‘we’re really, really different’.