Inflate has found a way to use Britain’s adverse weather to its advantage.
Working with Japanese company IdÃ©e to develop an earthquake-proof, flat-pack, portable blow-up shelter, Inflate realised the model could be used to accommodate people temporarily during floods.
They also make ideal extra rooms for back gardens or roof terraces. The interlocking earthquake units measure about 3m in diameter and are set to launch by the end of the year. Flood versions could follow soon after.
So, next time your high street resembles an Amazon tributary, leave the dinghy behind and dig out the Inflate-able home.