Merseyside is spending £2.3m in an effort to improve its much-maligned image and to lure investment to the region, including the launch of a rebranded and redesigned website next month.
“Liverpool has a very strong brand outside the UK, but there is still a lot of negativity [here]. It’s about building the brand, courting jobs and winning investment,” says Liverpool City Council leader Mike Storey.
The campaign focuses on 13 facts about Merseyside, put together by design and advertising agency Finch Partnership, which feature in above and below-the-line campaigns and are hoped will encourage people to visit the campaign website, designed by The Web Shed.
The campaign website links to the Mersey Partnership website, with its new strapline “Make it Merseyside.org”. The Mersey Partnership is the investment and tourism agency for Merseyside and is charged with attracting more money into the region.