Photosound to make MSD the main exhibit

MSD, the world’s largest pharmaceuticals company, has appointed UK medical specialist Photosound Communications to create its range of international exhibitions in a deal worth several million pounds.

Photosound, which was appointed following a five-way creative pitch against four US design groups, has won a three-year contract to design some 26 shows per year for us-based MSD, which will take place throughout the world.

MSD’s exhibitions programme showcases its range of drugs and Photosound has designed a system that is claimed to be able to control the level of individual product promotion at an exhibition using lighting and 3D design.

Photosound’s appointment is thought to be the first time MSD has looked beyond its native consultancies for exhibition work.