Reflex site for Harvey Nichols

Reflex New Media has just unveiled Harvey Nichols’ first Web presence, backed by a five-year plan to manage the upmarket fashion retailer’s move on-line.

The £300 000 design project, which involved the efforts of over 50 people and took eight months to complete, went live last week.

All the imagery on the website has been specially commissioned. Fashion photographer Adrian Green has shot digital images, some of which are combined with animation on the site.

In addition to fashion, which will be updated four times a year to coincide with the rag trade’s seasons, the site also covers beauty, living and interiors, and food and restaurants. The restaurant sections operate as microsites within Harveynichols.com to retain their separate identities. The food section incorporates recipes and on-line registration for the Harvey Nichols gourmet club, Bite.

Reflex’s five-year plan includes phasing in developments such as e-commerce.