Springetts style for AXA Investments

London design consultancy Springetts has been appointed to redesign AXA Investment’s worldwide portfolio of corporate literature to achieve greater consistency across markets.

Springetts will be drawing up design guidelines to apply to all of AXA’s material, from corporate brochures to specialist literature ranges. This includes the “look” of the photography, which it hopes will become less “clichéd”.

“We aim to make AXA’s investment managers appear less faceless by commissioning better quality photography of actual staff,” says Springetts senior designer Mark Tuck.

AXA’s revamped portfolio will be applied across all its international offices, including the Far East, Europe and the US.

The first piece of literature to roll out will be AXA’s new corporate brochure, which launches in France next month, where the company’s headquarters is based.

It will be followed by the introduction of a range of brochures, internal presentation folders, marketing literature and Powerpoint presentations.

Springetts chief executive Pete Green says that the aim is to provide a “family feel” to AXA’s extensive range of brochures.

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