Confectionery giant Cadbury Schweppes has appointed the consultancy 35 Communications to design and produce its 2006 annual review and report, following a four-way pitch.
35 Communications beat Pauffley, SAS and incumbent of eight years Addison to win the pitch, which took place after the shortlisting of eight design consultancies.
This is the first time the consultancy has been appointed to work with Cadbury. 35 Communications director Nigel Forsyth says the review aims to promote some of the key characteristics of the business.
‘It will reflect the Cadbury Schweppes stature as the world’s number one confectioner,’ Forsyth says, ‘and promote its refined strategy for the business going forward. We are going to emphasise the power of its brand portfolio, its innovation and its closeness to the consumers’ understanding.
‘A lot of what Cadbury produces is good to eat. There is something attractive about the products, we want to eat them, and we want the work to show the appetite appeal,’ he adds.
The pitch process started in August 2006 and the report will be unveiled in March. John Mills, director of group secretariat at Cadbury Schweppes, says/ ‘Our team has been impressed by 35’s ideas and its clarity of thought’.