Animals and transport are the vehicles chosen by Kraft Jacobs Suchard and Unlimited Design for a new range of Dairylea cheese in individual portions. The six shapes come in vivid colours to attract children. Kraft Jacobs Suchard product manager Dale Green is optimistic that the packs will ‘appeal to both kids and adults alike’. Unlimited Design, which has offices in both Cheltenham and London, worked on the project from its initial stages as a new product development concept through to its launch last week.

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