Four things depressed me about the piece on the announcement by the Department of Health of a 38-strong design roster (DW 28 June), which included the astonishing revelation that “the DoH, which spends 1.1m on design annually, received 320 anonymous credentials pitches”.
First, I am depressed that Design Week’s conception of design has become so narrow that it can seriously believe – and print – that only 1.1m of the DoH’s multi-billion pound budget constitutes spending on design.
Second, if the DoH itself thinks it only spends that amount on design each year, why does it need a roster of 38 companies?
Third, if there are really 320 credible contenders to work with such a client, then the design marketplace is even more over-supplied than I had thought.
And fourth, isn’t it depressing that new-business skills in our sector are so inadequate that 320 credentials pitches were anonymous?
How did the client know who to contact?
Wickens Tutt Southgate