Allen refurbishes Budapest Bank chain

Budapest Bank has launched new interiors, literature and an evolved identity as part of a drive to reposition itself as more customer-oriented.

London group Allen International worked with it on strategy and created all the design work.

The client is keen to differentiate the Budapest Bank brand from its competitors – privatisation in Budapest has increased competition domestically and from abroad.

“The client has launched a whole package to push the operation as customer-oriented. This includes new customer services products,” says an Allen International spokeswoman.

“The interiors use natural materials to create more clearly defined areas for specific customer services,” she adds.

The revamped interior, launched in a new flagship branch last week, will roll out to all new branches. The bank is to open 12 branches a year in Hungary and also wants to refurbish its existing 78-strong chain.

The evolved identity will be applied to literature, point-of-sale material, signage and bank facias.